The fake data usually is the most interesting, in so much as 'interesting' is a measure of surprise or confirmation. Also before saying 'it is pretty accuarete', the actual accuracy (vs the sources etc, or vs whenever they did the study at all) got to be evaluated. Usually people say 'pretty accurate' about stuff like this whenever it simply looks plausible to them.
Post by fellow LW reader Razib Khan, who many here probably know from the gnxp site or perhaps from his debate with Eliezer.