Luke_A_Somers comments on [Link] "First Is Best" - The serial position effect / primacy effect - Less Wrong Discussion
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Oddly enough, the IAT itself has major problems with the primacy effect - reversing the mappings causes confusion, producing a bias in the data that needs to be carefully excised. So, using the IAT to test the strength of the primacy effect in regards to something else is going to be extra-tricky.