I don't think there's much use in distinguishing CEV from its results, as far as the "popular" usage of the term goes. Certainly the sidebar isn't using it in this sense.

I have yet to see an argument that CEV (or whatever CEV produces if you like) will be consequentialist; indeed, sometimes I have seen people argue that CEV will value certain abstract things almost as if they were virtues, e.g., fun.