A quote from the about page of this initiative's website makes it clear that the "holograms" being proposed here feature "controlled matter". Thus it seems highly likely that Itskov is referring to programmable matter along the lines of claytronics or utility fog.
Today it is hard to imagine a future when bodies consisting of nanorobots will become affordable and capable of taking any form. It is also hard to imagine body holograms featuring controlled matter. One thing is clear however: humanity, for the first time in its history, will make a fully managed evolutionary transition and eventually become a new species. Moreover, prerequisites for a large-scale expansion into outer space will be created as well.
(emphasis added)
http://www.cbc.ca/news/yourcommunity/2012/07/human-immortality-could-be-possible-by-2045-say-russian-scientists.html
The nice thing about Russians (I'm from that neighborhood originally) is that they are absolutely crazy and will try just about anything. They also probably have/had second-best science culture behind US (though they suffered significant brain drain as huge numbers of educated Jews left in the last 25 years). They have less regulation and quite a few rich people with ideas. Seems like a worthwhile group to keep in touch with.