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gwern comments on LessWrong could grow a lot, but we're doing it wrong. - Less Wrong Discussion
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FWIW, for http://www.gwern.net since the beginning, the bounce rate on my main/index page (as a landing page) is 31% on 47% new visits. Whether that is very good or very bad compared to LW, I will leave it to experts like Epiphany to say. (If it's very good, I think it suggests a design strategy like 'include a list of LW Greatest Hits/mind candy with brief tantalizing summaries'.)
As a (typical?) user of gwern.net I'll point out that I had was already familiar with your work from other sources. Also, if many of your new users com from LW there is likely a pre-screening effect.
I do get a lot of traffic from LW, yes, but generally they're going straight to specific pages like the modafinil page. The frontpage gets much less from LW according to the Analytics, although you're right that the bounce rate for LWers is one of the lowest.