Why do you care that it is third-hand? Do you think something was lost in the transmission from Atwood to Konvistador? It is easy to check that nothing was lost there. The fact that it is third-hand is evidence of memetic stability, but tracking down the book will not change that. (and I could level the same charge at Ericsson)
In fact, I did look at the book and I assert (sadly) that nothing was lost in Kevin Kelly's transcription. It is the first paragraph of the section and moves on to drawing conclusions.
http://www.codinghorror.com/blog/2008/08/quantity-always-trumps-quality.html
For some reason it just seems we in particular could learn something from this anecdote.
Iterate more. The practice effect is your friend as is mining out positive outliers in really huge sets. I wanted to also mention something about using going meta as a way to procrastinate but I feared I would summon a Newsome.
Edit: This has been mentioned before. I think it is good to remind people of it. Desrtopa writes:
It is therefore best to assume this is a parable.