Greater gender equality means that women are less apt to look for status in mates. Hey, it's just one study, but when does that stop anybody else?
I'm pretty sure greater gender equality in a society translates into women who are less likely to say they look for status in mates. To a certain extent it seems plausible that it influences behaviour, I'm very sceptical of the implied argument that "high status in men" ceases to be a key sexy trait if you just have the right culture though.
The participants were asked in their native language whether certain criteria (such as ‘financial prospect’ and ‘being a good cook’) were important in choosing a mate.
Did they put "is well liked by other women" or "someone who my friends consider cool" on that list?
If it's worth saying, but not worth its own post, even in Discussion, it goes here.