It's interesting that 2 isn't particularly easier than 9, assuming 9 is possible. The scale is in the effect, and though there are differences in difficulty, they're not the point.
2 has been done many times in human history (for some reasonably definition of what companies count as "previous Apples"). 9 has never been done. Why do you think 9 is no harder than 2, assuming it is possible?
From Hacker News.
This made me laugh, but from the look of it, I'd say there is little work to do to make it serious. Personally, I'd try to shorten it so it is punchier and more memorable.