I've asked my mom to tell me more; she's a neuroscientist. She hadn't seen the paper or heard about it - she's now semi-retired so not necessarily staying on top of all the latest. I've sent her the paper (and the PR for good measure), she'll be taking a look and also asking around if her colleagues have had time to form an impression of how significant this is.
From http://www.sciencedaily.com/releases/2012/09/120917152043.htm
Could this be a tiny step towards an AGI?