Right now I can't watch the video or read the original article, but the comparison of this to Matrix-style instant learning downloaded into your brain appears to be ridiculous hype. After looking through dozens of articles repeating the original press release without providing any details, I finally found this description of how it works. You use biofeedback to adjust your brain state, and then for a while afterwards you can discriminate specific visual textures more efficiently. That's it. So it's another example of neurohype.