Right now I can't watch the video or read the original article, but the comparison of this to Matrix-style instant learning downloaded into your brain appears to be ridiculous hype. After looking through dozens of articles repeating the original press release without providing any details, I finally found this description of how it works. You use biofeedback to adjust your brain state, and then for a while afterwards you can discriminate specific visual textures more efficiently. That's it. So it's another example of neurohype.
I still find it interesting, though. Biofeedback seems like very powerful stuff, though clearly not as crazy as the hype makes it out to be.
http://www.nsf.gov/news/news_summ.jsp?cntn_id=122523&org=NSF&from=news
From the article:
EDIT: To clarify, this is almost certainly over-hyped. However, it appears to at least be an instance of very interesting biofeedback.