With free newspaper, the answer is: reading the paper you already have in your hand is easier than reading any other paper.
How does it get into my hand?
Through your mailbox. (Oh, do we have a cultural difference here? I can imagine that somewhere putting unwanted papers in other peoples' mailboxes could be illegal. Actually, I would prefer that.)
If it's worth saying, but not worth its own post, even in Discussion, it goes here.