I was basing it on what this seemed to be aimed at - single males in working age with nothing keeping them anywhere else. For younger people, you're right, it's great - my education has so far not cost me a thing, including uni, they're supposed to build more student corridors, and it's a really calm city. Sweden has free healthcare, and great welfare in general.

Update: Wonderful for people up to 25, fairly meh for working age, but there's a larger city within commute range (20 minutes by train), so it's definitely not too bad. But I've yet to hear of anyone with any considerable wealth being from here.