My initial reaction was "I wish I wouldn't have known about this", because it made me physically shuddered. After the shock and disgust, I forced myself to accept the proposition "There is a company selling bleach as medicine, and people are ingesting it". I am now happy I have seen this, because my model of the world is more accurate, and if I act on my values in accordance with more accurate beliefs, I will be able to do more good.
We can always use more case studies of insanity that aren't religion, right?
Well, Miracle Mineral Supplement is my new go-to example for Bad Things happening to people with low epistemic standards. "MMS" is a supposed cure for everything ranging from the common cold to HIV to cancer. I just saw it recommended in another Facebook thread to someone who was worried about malaria symptoms.
It's industrial-strength bleach. Literally just bleach. Usually drunk, sometimes injected, and yes, it often kills you. It is every bit as bad as it sounds if not worse.
This is beyond Poe's Law. Medieval blood draining via leeches was far more of an excusable error than this, they had far less evidence it was a bad idea. I think if I was trying to guess what was the dumbest alternative medicine on the planet, I still would not have guessed this low. My brain is still not pessimistic enough about human stupidity.
http://en.wikipedia.org/wiki/Miracle_Mineral_Supplement