I do feel like LW is cold, and I'd rather not say "unfriendly", which to me sounds explicitly hostile, but it's non-friendly. Commenting here feels like Coming to Work, not like hanging out with friends. You know, where I need to remember to mind all of my manners. Seeing the orange envelope fills me with panic, as I am sure there is someone there just waiting to chew me out for violating some community norm or just being Wrong.

Truthfully, I think it is the lack of "small talk" that makes it feel unfriendly to me. It has the air of, "we're not interested in you personally, we're here to get things done". I want things to be personal. I want to make friends.