gwern comments on Against NHST - Less Wrong Discussion
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Oh great, researchers are going to end up giving this all sorts of names. Joseph Banks Rhine called it the decline effect, while Yitzhak Rabin* calls it the Truth Wears Off effect (after the Jonah Lehrer article). And now we have the Proteus phenomenon. Clearly, I need to write a paper declaring my discovery of the It Was Here, I Swear! effect.
* Not that one.
Make sure you cite my paper "Selection Effects and Regression to the Mean In Published Scientific Studies"