If the expected social improvement exceeds my personal cost (taking into account my opportunity cost), why shouldn't I act?
You have just defined the set of cases in which you should. Deciding when you are looking at such a case and what to do about it is the non-trivial part.
I've all but explicitly been asserting that this is a time to act.
You seem to agree there is a problem (Jokes are statements of true belief / in vino veritas), yet you seem to disagree that taking action is a good idea.
I obviously misunderstand your position in some way.
As Multiheaded added, "Personal is Political" stuff like gender relations, etc also may belong here.