5. Franklin is a high-status individual in American culture; emulating him may serve both to increase one's own motivation and to serve as defense against unpleasant criticism/mockery by others.

6. Franklin's rules are well-known on top of his high status; hence it saves effort explaining, and has other network-effect-like benefits (or maybe Schelling point is a better analogy) - you can probably find examples by other people and compare your attempt, which could be very interesting/entertaining.