What's omitted is that previous research has shown ridiculous differences, including counting strictly heterosexual partnerships. The scientists in question generally know the number is wrong, and have some rather entertaining comments about it, but reporters frequently -don't-, and treat it like it's accurate.
but reporters frequently -don't-, and treat it like it's accurate
That kind of stuff happens with everything. I no longer consider reporters any more reliable than word-of-mouth.
From The New York Times:
So how sketchy is the research on human sexual behavior, anyway?