The numbers don't need to match, even if everyone was counted and reported accurately.
To take some extreme examples:
The population is Alex, Betty, Carrie, Daphne. Alex hooks up with each of the others. Mens' average: 3. Womens' average: 1.
Now take Alice, Bob, and Cindy. Alice hooks up with Bob and then leaves the population (emigrates or dies) Womens' average: 0. Mens' average: 1
In the Cracked article I first saw this in (can't say if OrphanWilde got it from elsewhere) they admitted that there could be a gender ratio imbalance (they also pointed out that homosexuals exist) but noted that the evidence was being interpreted strictly as evidence for promiscuous males. (And ... whatever the opposite of promiscuous is ... females.)
From The New York Times:
So how sketchy is the research on human sexual behavior, anyway?