Good.
The name "Singularity Institute for Artificial Intelligence" seemed clunky to me from the moment I encountered it.
Too long. Two parts that don't work together, a first part with social acceptability issues, and a second part which has been taboo in leading tech circles since 1992.
It took me about half a year before I stopped typing siai.org when looking for the Institute's site.
Not to mention that SU took over the mindspace, and that SI occasionally strayed from the area implied by its name.
So, good job! I like it.
http://singularity.org/blog/2013/01/30/we-are-now-the-machine-intelligence-research-institute-miri/
As Risto Saarelma pointed out on IRC, "Volcano Lair Doom Institute" would have been cooler, but this is pretty good too. As the word "Singularity" has pretty much lost its meaning, it's better to have a name that doesn't give a new person all kinds of weird initial associations as their first impression. And "Machine Intelligence Research Institute" is appropriately descriptive while still being general enough.