Well, yes. I'm using scare quotes around the terms "objective" and "fact", precisely to point out that I am using them in a more general way than the term of art is usually defined. Nonetheless, I think this is useful, since it may help dissolve some philosophical questions and perhaps show them to be ill-posed or misleading.

Needless to say, I do not think this is "being loose with language". And yes, sometimes I adopt a distinctive writing style in order to make a point as clearly as possible.