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gwern comments on Open thread, February 15-28, 2013 - Less Wrong Discussion
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I wouldn't do a lifetime subscription simply because I know that there's a very high chance I would stop or the quality would go downhill at some point. Even if people were willing to trust me and pay upfront, I would still consider such a pricing strategy extremely dishonest.
How does an annual fee feel?
Better but still too long a promise for the start. (Interestingly, patio11 does seem to think that annual billing is more profitable than monthly.)