• Hedonistic Utilitarianism - produce the most pleasure.
• Actual (not necessarily revealed) Preferences
• Ideal preferences - produce the most of what people want to want, or would want under ideal reflective circumstances
• Welfare Utilitarianism - produce the most welfare, which may differ from preferences if people don't want what's best for them.
• Ideal Utilitarianism - outcomes can have value regardless of our attitude towards them

In every kind of utilitarianism, including revealed preference, utilities are assigned to outcomes. The varieties I've describe... (read more)