It wouldn't be a more effective program if it had iPods for both genders. Up in arms over different gender incentives would target an en vogue failure point that isn't relevant over the one relevant criticism: That the program doesn't work.
Bingo. On the other hand, one possible way to start solving the education-grant problems is to shine press attention on them. And this would be quite a handy hook for that.
Post will be returning in Main, after a rewrite by the company's writing staff. Citations Galore.