The specific project I was evaluating had only gotten $800,000 out of the maximum $2m. Its strategy was to purchase the male students iPod Touches, the female students makeovers, manicures, and pedicures at a local beauty parlor, and all students were offered an additional iPod Touch or Makeover, respectively, if they passed the exam at the end of the current year.... only 25% (14/56) of the students targeted by the program had failed the reading exam in the first place.

$800,000/56 students = $14,000 per student. Those are some expensive iPod touches!