This is an idea I've been attempting to promote since 2001.
There's a literature on the topic dating back almost 100 years. Here's me in 2009 on the topic.
Do you have the script of your talk? It's very hard to capture the phrases in the video for some reason.
This paper seems relevant to various LW interests. It smells like The Second Law of Thermodynamics, and Engines of Cognition, but I haven't wrapped my head enough around either to say more than that. Abstract: