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gwern comments on Open Thread, June 2-15, 2013 - Less Wrong Discussion
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FWIW, most of my pages on gwern.net seem like they'd count as 'long texts', but my just concluded font A/B test using 2 sans-serif and 2 serif fonts doesn't see any difference in reading time when you split by serif: http://www.gwern.net/a-b-testing#fonts
That only tests for the averages AFAICT -- there might well be people who read serif fonts faster and people who read sans-serif fonts faster.
Since I don't know whether I like the Big Endians or Little Endians, I only care about the average.