Well, yes, stuff that's harder to like and harder to enjoy becomes popular among the "right" crowd who can delude themselves and each other that they're appreciating it right, and the rest of the world's oafs aren't. Subverting this kind of stupid bullcrap is another big motivator for that project.

I suspect that many literary and philosophical projects were motivated by the urge to flip the bird to the current paradigm. I just gotta hope most of them failed and we only heard about the winners, because outrage, frustration, defiance and facetiousness don't seem like very good motivators to get suff done...