I know enough economics that index funds being optimal for investors without special knowledge is obvious to me
I suspect I know more economics than you and that optimality is not obvious to me at all.
Let me ask you again the question which you sidestepped -- which market? An "index fund" is a shortcut for "passively managed diversified portfolio" and that's a very large territory.
Let's even assume market efficiency. First, investors are different. Let's take a few: a 25-year-old grad student in Singapore with $5,000; a 65-year old Canadian with about $5m saved for retirement; a 40-year-old Indian who has ten lakhs rupees with which he intends to open a business in a couple of years. None of them have "special knowledge" -- is the same investment vehicle optimal for all of them?
Second, I've still seen no argument as to why large-cap US equity (aka S&P500) is the best. Why is it better than a stock-and-bond mix, for example? Should you throw emerging market equity in there, too? it will increase diversification. And what about commodities? Strategy-based ETFs? They are all different and they will all increase the diversification of your portfolio -- under the EMH assumptions that's the only way you can win. Theoretically your portfolio should consist of all investable assets available and yet the usual recommendation is to invest in the S&P500-based index fund? That doesn't look optimal to me at all.
Third, what about leverage? I can easily double my leverage or halve it (by leaving half of my money in cash). What's the optimal leverage? Why would you consider the default leverage of 1 to be optimal?
Finance is hard.
Let me ask you again the question which you sidestepped -- which market?
How is recommending a specific fund sidestepping the question? If you mean that I sidestepped the meta question of "which method do you use for selecting which market?", then yes, I did. I don't think the value gained from researching that sort of topic is very high once you subtract the costs of researching. I also don't think the question of how much of one's wealth should be invested is very sensitive to the asset class that you choose to invest in for most investors. ...
P/S/A: There are single sentences which can create life-changing amounts of difference.