For the record, I thought of "spade" and then "orange" (perhaps because of an association of spades with the merchant B&Q, whose logo and branded materials are orange, though of course this is post-hoc rationalization on my part).
The reason why I think concentrating on "suggestion" is often an indication that you've missed something, is that suggestion is not reliable enough for magicians to use it as the sole mechanism for an effect, especially in settings like live television where the stakes are high. Magicians prefer to use it in combination with another method. Then, if the suggestion works, the effect is spectacular, but if it fails, the other method comes in and saves the effect. For example, Derren asks David Frost to picture something "in the back of your mind" and emphasizes this by tapping the back of his head. He then guesses that the word will "begin with a guttural sound, like a C or a G". I wondered if this was an attempt at suggestion (via an association from "back of the mind" to "back of the mouth") that didn't quite come off, with some other method then saving the effect. (My own word was "apple", which does start with a guttural sound—a glottal stop—though this would not have helped Derren, because no-one in the audience would know enough phonology to recognize that this was the case.)
But yes, you're right, I was a bit too strong in my comment above and suggestion does sometimes deserve consideration. If by good luck it works in a trick, then you might not get a hint from the performance as to what the backup method was going to be.
(If you can point me to televised tricks that you think are pure suggestion, then I'd be interested to see them.)
I just want to burn him at a stake and watch his witch's heart bubble. It’s extraordinary. Great trick. - Stephen Fry
Derren Brown does many amazing tricks - I want to focus here on his "mind reading". This is way beyond any cold reading I've seen, but he insists that he uses no actors or stooges. He's also a skeptic, very clear about not being psychic. He does reveal some of his tricks, but maintains a lot of mystery.
Reading David Frost's mind - unusually, he struggles and gets the first one wrong, and seems to reveal tiny glimpses of his technique. Then at the end he gives more hints about his technique than usual.
Pet name - getting someone on the street to read another person's mind. In the full version (from the DVD of Trick of the Mind, series one) the segment starts with Derren telling the guy (the pet owner) that sorry, it won't work on you, then later changing his mind and bringing him in.
Creepy clown - the detail here is extraordinary.
Watch the videos then scroll down, if you want to watch it without being influenced by me... I have a few thoughts, but they don't go very far in explaining it...
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Whatever he's doing, he's extraordinarily good at it. Some speculations: