I did a similar thing recently.

Someone scoffed at one of my hobbies and I thought "his loss". Then I remembered that most people are mostly the same, and figured that I was probably scoffing at something that another Walter enjoyed. Maybe he was more correct than me?

I decided to examine my scoff list.

The most prominent example of my sneering at a popular thing was the Twilight books. They were not "for" me. They were what teen girls read, or something? I knew I was supposed to hate their fans.

So I bought them and read them. It was a good time. I can see why they were so successful.

I bet this book club would bring about a similar result. 50 Shades probably isn't as successful as it is without being an enjoyable experience.