I'm not sure if this post is meant to be taken seriously. It's always "easy" to make fun of X; what's difficult is to spread your opinion about X by making fun of X. Obviously this requires a target audience that doesn't already share your opinion about X, and if you look at people making fun of things (e.g. on the net), usually the audience they're catering to already shares their views.

I'd rather argue that this doesn't work to convince people who already like X (although it may make them more inclined to keep their opinions to themselves), but does influence people who have no opinion of X (possibly because they've never heard of X before) dislike X and cause people who mildly dislike X to strengthen their opinion.