RomeoStevens comments on Open Thread, October 13 - 19, 2013 - Less Wrong Discussion
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I believe there is a named cognitive bias for this concept but a preliminary search hasn't turned anything up: The tendency to use measures or proxies that are easily available rather than the ones that most accurately measure the cared about outcome.
anyone know what it might be called?
http://en.wikipedia.org/wiki/Attribute_substitution ?
gwern to the rescue again! I had not seen this article before, thank you.
LW article: the Substitution Principle.