twanvl comments on Confusion about science and technology - Less Wrong Discussion
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Not all engineering is about developing products to sell to consumers. Engineers also design bridges and rockets. I don't think these are subject to the open marker in any meaningful sense.
Rockets (until recently) had only one buyer, true, but bridges are certainly subject to the open market. When, say, a government entity wants to build a bridge it writes down the specs and invites people to submit designs and expected costs -- there's your open market.