This is in the class of "coordination problems", and as we all know those are hard. I think it's worthwhile to spend more energy on this particular one, though.
Related anecdote: one of my programmer friends uses the following algorithm for writing certain kinds of programs: "think of a plausible name for such a program had it already existed, then google for that." This seems to work very often!
Related: Son of Low Hanging Fruit, Low Hanging Poop
A post by Gregory Cochran's and Henry Harpending's blog West Hunter.