The "helpful" is meant in relation to the studied women's goals of achieving romantic success; it is more "helpful" to be stylish, fashionable and other English-Major-promoted traits towards being a desirable woman who easily achieves romantic satisfaction than it is "helpful" to be tech-savvy, intelligent and other STEM-promoted traits towards being a desirable woman who achieves romantic satisfation --

...given the context that most women do not find geeks and other individuals attracted to tech-savvyness and geeky girls to be attractive, and thus will skew statistics in this direction

I'm tempted to edge my estimates towards the idea that if we restricted the studied population only to women who are attracted to geeks and scientists (or whatever other groups would tend to be attracted by geeky women), the data may find itself reverted and the subjects appear more motivated to solve hard equations when primed with pictures of a couple playing Strip Scrabble or having a fine lightsaber-illuminated evening over a game of Zendo.