Hopefully if their use of the world differs from expectations casual observers won't catch up, I mean...

We want to increase average human cognitive abilities by granting all the children with access to better education.

Wouldn't raise many eyebrows, but if you heard...

We want to increase average human cognitive abilities by discouraging lower IQ people from having children.

...then I can't help the feeling that e-word may crop up a lot. I would probably be inclined to use it myself, for all honesty.