chaosmage comments on A big Singularity-themed Hollywood movie out in April offers many opportunities to talk about AI risk - Less Wrong Discussion
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I agree it would be early to comment now, but much gets written during the marketing run-up to release. By that time, not only after release, an easily findable comment can make a lot of impact. Compare how Wikileaks' comments on "The Fifth Estate", published before the release, influenced what got written about that movie.
And whoever writes something pre-release will be findable when people look for somebody to weigh in post-release.
Well one idea is write something on your blog and link it to MIRI; PageRank will do the rest :)
Another idea - organize a public movie event with a panel afterwards. Should attract a significant sci-fi fan interest and maybe get some coverage (maybe even use it as a fundraiser?). Louie Helm did this for "Our Final Invention". Will ping him.
The panel idea - especially if this can be done early, has a lot of value, could boost discussion and also provide a possible influx here.