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adamzerner comments on Why don't more rationalists start startups? - Less Wrong Discussion
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I agree about people's reluctance to pay for things on the internet. For that reason, I think I'd make money via advertisements. Judging by the size of my competitors (College Prowler, Unigo, Cappex, Princeton Review...), that seems like a sufficient way to make a lot of money.
Regarding the 'z', I don't like it either, but the guy who owns the 'collegeanswers.com' domain wanted $10k for it because it was "in development" (which is bs because since the summer when he told me, it hasn't become a site). I don't even have that much money. I've thought about a bunch of other names, but decided on 'collegeanswerz.com'.
I'm under the impression that ad revenue isn't really considered a solid revenue strategy anymore. Am I mistaken or is there a reason it's particularly viable in your case?
I'm not too sure. My logic is: my 4 competitors are multimillion dollar companies. I think I could be (much) better than them. Thus, I think I could be a multimillion dollar company.
But I should look into the viability of depending on ad revenue. I've tried googling around, but haven't had too much success. I think I'll try some more though, and also try to talk to the right people about it.
How much have you looked into how your competitors make money? My impression is that the Princeton Review mostly makes money by selling physical books.
I know Princeton Review makes money with guidebooks. And I get the impression that College Prowler and Unigo mix that with advertising, based on the articles I've read. Even so, I could get into that game too, and be better at it because my reviews are so much more comprehensive. I thought of the idea last night to make a big table comparing the information that my site provides with the information that Princeton Review, College Prowler, Unigo, Cappex, and College Board provide.