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Khoth comments on Why don't more rationalists start startups? - Less Wrong Discussion
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I'd want to add at least:
You have to spend more on avertising to get a student to visit your website than that student makes for you in on-site adverts.
It turns out that the existing competition is better because having a large number of reviews in a dozen or so categories turns out to be better than having a small number of answers for a larger number of questions.
Well both of those things are yet to be seen. Why do you believe each of those things are true?
I think you've misunderstood what a premortem is. It is "assuming your startup fails, what is the most likely reason"? That is the context of Khoth's comment.
Oh ok, thanks for clarifying. That was stupid of me.