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jkaufman comments on Why don't more rationalists start startups? - Less Wrong Discussion
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How much have you looked into how your competitors make money? My impression is that the Princeton Review mostly makes money by selling physical books.
I know Princeton Review makes money with guidebooks. And I get the impression that College Prowler and Unigo mix that with advertising, based on the articles I've read. Even so, I could get into that game too, and be better at it because my reviews are so much more comprehensive. I thought of the idea last night to make a big table comparing the information that my site provides with the information that Princeton Review, College Prowler, Unigo, Cappex, and College Board provide.