Firing arrows with a bow per se is not optimized for coolness. It could be upgraded to be a cool project, but that would require lot of resources. Yes, being cool is also expensive.

Cool can mean expensive but it might very well mean that you are simply willing to break some silly convention that other people take for granted but that nobody really cares about.

Let's say I wanted to be a music star in the 21st century. What do I need? A good scenery for Youtube videos. Song texts that have some message, maybe about the value of Bayes Rule. I don't need to be able to sing because of auto-tune. If I want to do something QS inspired by could run live data of a QS device through some algorithm that converts it into sound that people can listen to.

Fulfilling those steps takes some effort but the financial part isn't that big. At the end I do have a project that's remarkable in Seth Godins sense of the word.

I probably wouldn't even need to contact bloggers myself but they will come and want to hear from me to write a story about me. Once you are willing to violate a few boundaries coolness happens.

I don't understand why there nobody who is seriously open about using auto-tune as a way to convert meaningful texts into music. In a world where established stars use it to hide but the establishment treats it as a sign of decadence there a story in using it when you can't sing at all to express a message that isn't expressed in today's media.