I usually use the terms "morality" and "ethics" interchangeably, and in the sense in which "X is moral" and "one should do X" are synonymous.
The extent to which you attribute differences in beliefs and behavior seems unrealistic.. Certainly, people sometimes fall into habits, aren't mindful, forget what they're doing, etc, but it seems implausible that it would lead to such wide disparities between what your conscious mind thinks you should do and what you actually do. It would mean that if I were to remind someone who professes that eating meat is wrong of their belief while they're reaching for a piece of steak at the store, they'd consider what they're doing and choose to not buy the steak. While this may be the case some of the time, it would have to happen much more often than it actually does.
Neal Stephenson's The Diamond Age takes place several decades in the future and this conversation is looking back on the present day:
I'm not sure if I agree with this characterization of the current political climate; in any case, that's not the point I'm interested in. I'm also not interested in moral relativism.
But the passage does point out a flaw which I recognize in myself: a preference for consistency over actually doing the right thing. I place a lot of stock--as I think many here do--on self-consistency. After all, clearly any moral code which is inconsistent is wrong. But dismissing a moral code for inconsistency or a person for hypocrisy is lazy. Morality is hard. It's easy to get a warm glow from the nice self-consistency of your own principles and mistake this for actually being right.
Placing too much emphasis on consistency led me to at least one embarrassing failure. I decided that no one who ate meat could be taken seriously when discussing animal rights: killing animals because they taste good seems completely inconsistent with placing any value on their lives. Furthermore, I myself ignored the whole concept of animal rights because I eat meat, so that it would be inconsistent for me to assign animals any rights. Consistency between my moral principles and my actions--not being a hypocrite--was more important to me than actually figuring out what the correct moral principles were.
To generalize: holding high moral ideals is going to produce cognitive dissonance when you are not able to live up to those ideals. It is always tempting--for me at least--to resolve this dissonance by backing down from those high ideals. An alternative we might try is to be more comfortable with hypocrisy.
Related: Self-deception: Hypocrisy or Akrasia?