Effective parenting advice: Babys names affect life outcomes:

Names Race and Economists on Baby Name Wizard.

I'd guess that means choosing names that are

• used in high status circles (sample celebrity babies names)

• probably matching your ethnicity

• sufficiently popular; best just starting to climb in popularity (not topping or declining)

• or altzernatively timeless (e.g. old roman or biblical names)

Also choose multiple names because

• it allows to later choose the best fit

• allows for easier compromises with your spouse

• allows to satisfy more relatives

• a high number or surnames indicates higher status in itself