I am not Omid, but: It feels like an attempt to sneak something past the reader -- and indeed that's clearly what it is. The writer might defend it along the following lines: "Few readers would listen if simply told to do Y, because it's very different from what we're used to doing. But, in fact, principles we all accept mean that we should all be doing Y. So I need a way of explaining this that won't get blocked off at the outset by readers' immediate aversion to the idea of Y." Which is fair enough, but if you notice it being done to you you mi... (read more)