Is there anything we should do?
When reporters interviewed me about Bitcoin, I tried to point to LW as a potential source of stories and described in a positive way. Several of them showed interest, but no stories came out. I wonder why it's so hard to get positive coverage for LW and so easy to get negative coverage, when in contrast Wired magazine gave Cypherpunks a highly positive cover story in 1993, when Cypherpunks just got started and hadn't done much yet except publish a few manifestos.
Personal contact via the people employed in the Wired magazine and a lot of hackers are quite strong. Wired had actually an intention of pushing projects like Cypherpunks or in the last years the Quantified Self movement which they essentially founded (Keven Kelly and Gary Wolf are both Wired Editors).
I don't think that LW is really the place that needs positive PR. I can't really think of a story about LW that I want to tell a reporter. I can think of stories about MIRI or about CFAR but LW itself doesn't need PR.
WARNING: Memetic hazard.
http://www.slate.com/articles/technology/bitwise/2014/07/roko_s_basilisk_the_most_terrifying_thought_experiment_of_all_time.html?wpisrc=obnetwork
Is there anything we should do?