These new social movements need to work with family formation and the generational transmission of the movement's mission to sustain themselves. We can see that clearly in Mormonism, for example, which builds on traditional biblical Christianity's pro-natalist beliefs.
By contrast, Ayn Rand's writings show a genuine hostility towards family life and having children. I don't know if we have any social science data about Objectivists, but it wouldn't surprise me if Objectivists tend to display below-average fecundity, which bodes poorly for Objectivism's future as a new folkway. Atlas Shrugged provides two examples of good sibling/bad sibling combinations in two different families, so I have to wonder if Objectivists don't want to have children partly out of fear that some of them might grow up resembling Ayn Rand's villains.
My take on some historical religious/social/political movements:
The best strategy for complex social movements is not honest rationality, because rational, practical approaches don't generate enthusiasm. A radical social movement needs one charismatic radical who enunciates appealing, impractical ideas, and another figure who can appropriate all of the energy and devotion generated by the first figure's idealism, yet not be held to their impractical ideals. It's a two-step process that is almost necessary, to protect the pretty ideals that generate popular enthusiasm from the grit and grease of institution and government. Someone needs to do a bait-and-switch. Either the original vision must be appropriated and bent to a different purpose by someone practical, or the original visionary must be dishonest or self-deceiving.
There are exceptions to this pattern that, I think, prove the rule when you look at them more closely:
And then there are just exceptions:
One interesting aspect of the pattern is its hysteresis. Once idealism has been successfully co-opted, the resulting organization can continue to siphon that credibility indefinitely, while dismissing its more radical demands.