Who will teach the class?
"Here's how to open a (insert online investing resource here) account. Here is what percentage of index funds vs bonds to buy at different ages and risk tolerances. Here are which things to buy. Do not buy stocks. Go forth and invest."
You don't need a financial professional to teach that, but you might need a good teacher. You have to take an unfamiliar process and make it familiar and approachable so that people actually do it.
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