Mizue comments on [link] Large Social Networks can be Targeted for Viral Marketing with Small Seed Sets - Less Wrong Discussion
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Wouldn't a lot of either standard best practices or cutting edge research fall under what is considered "dark arts" here? So this really becomes "you can use Dark Arts for good purposes". Whether you should do so seems at least questionable, although I can see some arguments for it (such as when you need to use it to get rid of the effect of biases or to oppose someone else's dark arts).
This doesn't seem like 'dark arts' as knowing who to talk to, which seems more to fall under general effectiveness.