Nornagest comments on Open thread, Sept. 1-7, 2014 - Less Wrong Discussion
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I may have phrased that too strongly. The problem isn't that besloganned T-shirts carry a message, it's that that message casts itself too broadly and too obviously to people not in its audience; dog-whistle is common in fashion, but indiscriminate signaling is usually a faux pas. Compare wearing a shirt with a few Western details to showing up in spurs, leather chaps, and a ten-gallon hat.
This is mainly a problem with using text; I wouldn't find it awkward to wear a T-shirt with the skeletal formula of caffeine on it, or an equation I found elegant. Those would get glossed as meaningless symbols to the uninitiated; I'd look nerdy but not aggressively nerdy.